News

-Almost 50K Attendees-

-Economic Impact Exceeds Expectations-

Ashland, KY (April 22, 2024) – The Rock The Country festival, held at Boyd County Fairgrounds in Ashland, Kentucky, exceeded all expectations. Drawing almost 50,000 enthusiastic attendees over the two-day event, Rock The Country emerged as a new premier music festival experience and marks a significant milestone for the region.

“We are thrilled with the overwhelming response to Rock The Country in Ashland,” said Nathan Baugh, Rock The Country Founder. “It’s incredible to see how our festival has resonated with the local community and attendees from across the region.”

The economic impact of Rock The Country was highly beneficial for the Ashland community. The influx of festival-goers benefited local businesses, generating $30 million in economic impact for the city. This further shows Rock The Country’s role in supporting small-town communities.

“I am incredibly proud of the teamwork shown by our City team and everyone involved in Rock the Country,” said Mayor Matt Perkins, Mayor of Ashland, KY. “It was a collaborative effort with our RTC event organizers, police, fire departments, and local and county officials all working together. This event was a huge success on many levels, and it truly showcased the strength and unity of our community. We’re excited about the positive impact it will have on our city moving forward and are already looking forward to next year’s event.”

Rock The Country aims to replicate its success in five remaining stops across the country. From Georgia to South Carolina, each stop promises to deliver unforgettable experiences and economic opportunities for local communities.  Kid Rock and Jason Aldean will continue to headline all remaining Rock The Country festivals.

The remaining stops on the Rock The Country tour include:

• Rome, GA – May 10 & 11 at Kingston Downs
• Ocala, FL – June 7 & 8 at Majestic Oaks Ocala
• Mobile, AL – June 21 & 22 at The Grounds
• Poplar Bluff, MO – June 28 & 29 at Brick’s Offroad Parks
• Anderson, SC – July 26 & 27 at Anderson Sports and Entertainment Center

“Rock The Country is about bringing a festival to the people, and these towns represent hard-working Americans and small-town USA,” said Shane Quick, Rock The Country Founder. “Our vision was to create something that would resonate with small towns across America, and seeing the impact it had in Ashland reaffirms that we’re on the right path. We’re excited to continue this journey and bring the Rock The Country experience to even more towns in the coming months.”

For more information about tickets and options, visit the Rock The Country ticket page. General Admission and VIP tickets are still available at all festival stops.

For more information about Rock The Country, including the full lineup and ticket details, visit www.rockthecountry.com.

Link to RTC national ad mat, logo and video

Link to Ashland Broll

Link to Photos from Ashland  RTC

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About LiveCo:

LiveCo is a growing private equity-backed entertainment company focused on delivering rich consumer experiences across various areas and genres of live entertainment, including country, comedy, faith/CCM, family, performing arts/variety, and festivals. The company represents more than 3,000 live shows and events annually across its various live entertainment brands, including Icon Concerts, Premier Productions, BASE Entertainment, Rush Concerts, Peachtree Entertainment, Transparent Productions, and MagicSpace Entertainment. With offices in Los Angeles, Nashville, Las Vegas, Houston, Orange County, Cullman (AL), Park City, Athens (GA), and Columbus, LiveCo is positioned as a leader in promoting and presenting popular music events, comedy tours, and live stage / theatrical acts around the country and internationally.

ABOUT 46 ENTERTAINMENT:
46 Entertainment is an all-encompassing event management and production company that uses all aspects of live events to help create a captivating and unforgettable experience that authentically represents the client and engages their audience. Utilizing top-notch technology in audio, video and lighting, 46 Entertainment champions the client and their vision from ideation to execution.

About Kid Rock: 

From the rap-rock hits of the ‘90s such as “Bawitdaba” and “Cowboy,” to the country-rock crossover “Picture,” a collaboration with Sheryl Crow, and the global smash hit “All Summer Long,” which topped charts in eight countries. Kid Rock has sold nearly 30 million records worldwide. Known for his electrifying live performances, he holds the Michigan record for most tickets sold, with 150,000 for ten consecutive sold-out shows, and set the attendance record at Detroit’s Little Caesars Arena with 86,893 attendees in six sold-out shows. Beyond his musical achievements, Kid Rock is a fervent supporter of the US Armed Forces and engages in numerous charitable activities through his Kid Rock Foundation. His latest album, “Bad Reputation,” released on his Top Dog Records label, features hits such as “Don’t Tell Me How To Live,” “We The People,” and “My Kind of Country,” co-written with Eric Church and Adam Hood.

About Jason Aldean:

3X ACM Entertainer of the Year and ACM Artist of the Decade, Jason Aldean has bolstered 28 No. 1 hits, over 18 billion streams, and more than 20 million albums sold with “his own recipe…one that has vaulted him to the pinnacle of Country music success” (Atlanta Journal-Constitution). He has earned the most Top 10 songs on Billboard’s Hot Country Songs chart-more than any other artist – since his debut in 2005, with “songs of small-town living, love and loss that have resonated with a loyal fanbase” (Billboard). Having just wrapped his sold-out Highway Desperado tour across the US, the Georgia native continues his “country superstar status” (Variety) with his 11th studio album, Highway Desperado, which was released November 3rd. In addition to three tracks co-written by Aldean, the album features “Tough Crowd” – which he debuted at the 2023 ACM Awards as an Entertainer of the Year nominee – as well as his career first Hot 100 chart-topping hit, “Try That In A Small Town,” and fan-favorite tracks “Let Your Boys Be Country” and “Whiskey Drink.” Produced by longtime producer Michael Knox, Highway Desperado is the follow-up to Aldean’s tenth studio album, MACON, GEORGIA, which debuted to critical acclaim, with Stereogum naming it an “Album of the Week” and the Tennessean praising that “MACON, GEORGIA finds Aldean honed in on his vision for this era of his career” and “kicks off his career’s next era.” The project featured the history-making, multi-week No. 1 “powerful duet” (Rolling Stone) ”If I Didn’t Love You” with Carrie Underwood, which earned Aldean his 26th career #1 at Country radio and won ACM Single of the Year, iHeartRadio Country Song of the Year, and CMT Collaborative Video of the Year as well as Billboard and GRAMMY nominations. For more information on Jason Aldean, including tour dates and download/streaming information for Highway Desperado, visit www.jasonaldean.com.

MEDIA CONTACT:

Holly Lollar, Rock the Country

holly@thelollargroup.com

(205) 807-3759