News

CULLMAN, AL (October 30, 2023) – The “Biggest Party in the South” is back for 2024 and bigger and better than ever. Pepsi® Rock the South 2024 will continue to be a three-day festival from Thursday, July 18, through Saturday, July 20.

Headliners Eric Church, HARDY, and Jelly Roll will be joined by Oliver Anthony, Parker McCollum, Warren Zeiders, Big & Rich Ft. Gretchen Wilson, Priscilla Block, Flatland Cavalry and MORE  throughout the three-day event.

“After being named the Alabama Tourism Department’s Event of the Year and building upon the success of 2023’s record breaking numbers, we are prepared for 2024 to be the most exciting year yet,” said Nathan Baugh, Partner of Pepsi® Rock the South. “Our biggest focus is always producing an incredible attendee experience with first class music with an emphasis on supporting our local community.”

As Rock the South continues to grow, organizers have increased the festival site by over 45%, invested in massive infrastructure improvements for Campers, and added ways to beat the heat with the Honky Tonk Hideaway, a large-scale air-conditioned Nashville Broadway Experience outfitted with an acoustic stage, line-dancing lessons, and more!

“Crafting the lineup for Pepsi® Rock the South 2024 has been an incredible journey. We’ve listened to our fans and aimed for the stars,” said Shane Quick, Partner of Pepsi® Rock the South. “This year, we’ve brought together an amazing lineup of artists that truly reflects what our fans want to ensure they have an unforgettable three days. We have so many great things in store for Rock the South 2024.”

Tickets go on sale Nov. 3, 2023, at 10 a.m. with pre-sale registration beginning on Monday, Oct. 30, 2023. The pre-sale starts Wednesday, Nov. 1, at 10 a.m. Pre-sale registration, tickets and additional information available at http://www.rockthesouth.com.

The lineup for Pepsi® Rock the South 2024 includes:

Eric Church who gained widespread recognition with his debut album, “Sinners Like Me,” featuring hits such as “How ‘Bout You,” “Two Pink Lines,” and “Guys Like Me.” He received Grammy nominations, including a nod for Best Country Album for his critically acclaimed album “Chief” (2011). The album’s hit single “Springsteen” earned him a Grammy nomination for Best Country Solo Performance, underlining his prowess as a vocalist. Church’s unique style blends country, rock, and Southern rock elements, earning him numerous awards like CMA Awards and ACM Awards and performances at major events like Super Bowl LV.

Attendees will also enjoy the music of singer/songwriter HARDY. Nominated for three 2021 ACM Awards, one of CRS’ 2021 New Faces of Country Music, a CMA Triple Play award recipient and a Vevo DSCVR artist, HARDY was also named 2020 AIMP Songwriter of the Year. He has helped write eight #1 singles for artists such as Blake Shelton, Chris Lane, Jameson Rodgers, Florida Georgia Line, Morgan Wallen and his own first-ever #1, PLATINUM “ONE BEER.”

Jelly Roll, originally a hip-hop artist, transitioned into country music, achieving his first number-one country single, “Son of a Sinner.” His impactful track not only topped the country charts but also reached the top 10 on the Billboard Hot Rock & Alternative Songs chart. In 2022, he made history with a record-breaking 25-week run at No. 1 on Billboard’s Emerging Artists chart. Jelly Roll’s success was further highlighted at the 2023 CMT Music Awards, where he won Male Video of the Year, Male Breakthrough Video of the Year, and Digital-First Performance of the Year for “Son of a Sinner.”

FULL LINEUP*:

Eric Church

HARDY

Jelly Roll

Parker McCollum

Oliver Anthony

Warren Zeiders

Nelly

Big & Rich Ft. Gretchen Wilson

Priscilla Block

Flatland Cavalry

Nate Smith

Wyatt Flores

Treaty Oak Revival

Kidd G

Gavin Adcock

Alana Springsteen

Dee Jay Silver

*lineup subject to change

In addition to the music, the core of Rock the South began to give back to the local community. Pepsi® Rock the South was founded in 2012 to celebrate the spirit of people helping people and continues to support charities that help people every day in local Alabama communities. To date, the event has raised more than $1,000,000 for area charities, Bethsadia Volunteer Fire Dept, Brook’s Place, Cullman Agriplex, Cullman Caring for Kids, Cullman County Imagination Library, Cullman VFW, Curt’s Closet, Good Samaritan Clinic, Les Dames, Restoring Women Outreach, Sisters United Recovery and The Link of Cullman County.

Previous acts at Pepsi® Rock the South have included Morgan Wallen, Chris Stapleton, Zach Bryan, Luke Combs, Thomas Rhett, Luke Bryan, Sam Hunt, Riley Green, Bailey Zimmerman, Jamey Johnson, Kid Rock, Miranda Lambert, Little Big Town, Florida Georgia Line, Hank Williams Jr., Maren Morris, Alan Jackson, The Band Perry, Sara Evans, Lynyrd Skynyrd and more.

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Rock the South 2024 Artist Info

Eric Church: Website, Facebook, Instagram, X    

HARDY: Website, Facebook, Instagram , X    

Jelly Roll: Website, Facebook, Instagram, X

Social Media Handles:

Rock the South (@rockthesouth) X

Rock the South (@rockthesouth) Facebook

Rock the South (@rockthesouth) Instagram

Rock the South (@rockthesouth) Snapchat

Rock the South (@rockthesouth) TikTok

Rock the South Social Media Handles:

@Rockthesouth: TikTok Facebook, Instagram, Snapchat , X

Rock the South 2023 Photos

Rock the South 2024 Logos

Rock the South 2024 Artist Graphics

Rock the South 2024 Promo Video

Hashtags

#BiggestPartyinTheSouth

#PepsiRocktheSouth

#RocktheSouth

#RocktheSouth2024

#RTS

Media Contact for City of Cullman & Rock the South

Holly Lollar

Media@RocktheSouth.com

205-807-3759

About Pepsi® Rock the South:

Pepsi® Rock the South is the largest country music festival in the Southeast, bringing together thousands of country music fans from across the country once a year to York Farms in Cullman, Alabama. After starting as a 1-day festival in 2012, it has since grown into a 3-day event that pulls in artists such as Morgan Wallen, Chris Stapleton, Luke Combs, Zach Bryan, Miranda Lambert, and this year’s headliner, Eric Church. Not only has the festival made an economic impact on the state of Alabama, it also has changed its local community with over one million dollars in charitable donations to local charities and organizations. This year, Rock the South will be held July 18-20, 2024. Learn more at rockthesouth.com.

The “Biggest Party in the South” is back July 18-20

Pepsi® Rock the South 2024 is back and better than ever.   The three-day festival gets underway Thursday, July 18, through Saturday, July 20 in Cullman, Alabama.

Headliners Eric Church, HARDY, and Jelly Roll will be joined by Oliver Anthony, Parker McCollum, Warren Zeiders, Big & Rich Ft. Gretchen Wilson, Priscilla Block, Flatland Cavalry and more, said Shane Quick, Partner of Pepsi® Rock the South.

“Crafting the lineup for Pepsi® Rock the South 2024 has been an incredible journey. We’ve listened to our fans and aimed for the stars,” said Shane Quick, Partner of Pepsi® Rock the South. “This year, we’ve brought together an amazing lineup of artists that truly reflects what our fans want to ensure they have an unforgettable three days. We have so many great things in store for Rock the South 2024.”

In addition to a star studded lineup, massive infrastructure improvements have expanded the site by 45% and include the new Honky Tonk Hideaway, a large-scale air-conditioned Nashville Broadway Experience outfitted with an acoustic stage, line-dancing lessons, and more to help attendees beat the heat.

“This year’s Rock the South will be the biggest and best ever,” said Nathan Baugh, Partner of Pepsi® Rock the South.

“After being named the Alabama Tourism Department’s Event of the Year and building upon the success of 2023’s record breaking numbers, we are prepared for 2024 to be the most exciting year yet,” Baugh said. “Our biggest focus is always producing an incredible attendee experience with first class music with an emphasis on supporting our local community.”

Pepsi® Rock the South is not just about the music, but also about giving back to the local community. Since its inception in 2012, the festival has raised over $1,000,000 for area charities, including Bethsadia Volunteer Fire Dept, Brook’s Place, Cullman Agriplex, Cullman Caring for Kids, Cullman County Imagination Library, Cullman VFW, Curt’s Closet, Good Samaritan Clinic, Les Dames, Restoring Women Outreach, Sisters United Recovery, and The Link of Cullman County.

Tickets and more information are available at http://www.rockthesouth.com.

Pepsi® Rock the South is not just about the music, but also about giving back to the local community. Since its inception in 2012, the festival has raised over $1,000,000 for area charities, including Bethsadia Volunteer Fire Dept, Brook’s Place, Cullman Agriplex, Cullman Caring for Kids, Cullman County Imagination Library, Cullman VFW, Curt’s Closet, Good Samaritan Clinic, Les Dames, Restoring Women Outreach, Sisters United Recovery, and The Link of Cullman County.

Past acts at Pepsi® Rock the South have included popular artists such as Morgan Wallen, Chris Stapleton, Zach Bryan, Luke Combs, Thomas Rhett, Luke Bryan, Sam Hunt, Riley Green, Bailey Zimmerman, Jamey Johnson, Kid Rock, Miranda Lambert, Little Big Town, Florida Georgia Line, Hank Williams Jr., Maren Morris, Alan Jackson, The Band Perry, Sara Evans, Lynyrd Skynyrd and more.