News

ashville, TN (June 18, 2024) Peachtree Entertainment, a prominent global concert promoter based in Nashville, TN, focused on the development and execution of large-scale touring projects, outdoor festivals, and indoor rodeo concepts has announced that founder, Bradley Jordan has joined long-time industry executives, Nathan Baugh and Shane Quick. Peachtree Entertainment, originally created in 2013 by Jordan, is now a collaboration between Baugh, Quick, Jordan and LiveCo. 

Peachtree Entertainment has been on the ground floor of identifying and finding new talent first and helping to launch touring careers of many artists including Luke Combs, Morgan Wallen, Luke Bryan, Gavin Adcock and many more. Peachtree Entertainment promotes artists, properties and events including Alan Jackson, Rock The Country, Gavin Adcock, Rock The South, Bulls, Bands and Barrels, standing poised to maintain its significant impact on the landscape of country music at a global level. Maintaining an “artist-first” mentality, Peachtree Entertainment acknowledges that artists are the driving force behind everything they do, and focus on not treating artists like inventory, but rather treating them as partners. 

Nathan Baugh will serve as CEO, leading all day-to-day operations including the finance, logistics and leadership of the team. Shane Quick will continue to cultivate the vision and future of Peachtree Entertainment, while focusing on relationship management with artists and their teams. Bradley Jordan will focus on cultivating new relationships and discovering new talent, as he has done since the inception of Peachtree Entertainment.  

“Collaborating with Nathan, Shane, Bradley and the entire Peachtree team furthers LiveCo’s commitment to providing the best possible experiences for fans, artists, and entertainers,” said Chuck Steedman, LiveCo president and CEO. “They are among the most innovative, visionary, and talented leaders in the live entertainment space and we are thrilled to further and deepen our relationship,” Steedman added. 

“Peachtree has built an incredible reputation for being an artist-first company. We are excited to continue to align with incredible artists and agencies to help provide creative touring and soft-ticket solutions to grow their career,” said Nathan Baugh, CEO, Peachtree Entertainment.

“Working full-time alongside my best friends is a dream come true,” said Shane Quick, Peachtree Entertainment. “We’ve always been able to partner together but to wake up every day and go to work building things together is an exciting time.”

“I founded Peachtree Entertainment out of a passion for collaborating with artists from the grassroots level, aiding in the growth of their live touring endeavors,” said Bradley Jordan, Founder, Peachtree Entertainment. “It’s truly gratifying to elevate this venture to the next stage with people who value artists the same way I do.”

Peachtree Entertainment’s team, based in Nashville, includes full-service in-house marketing, talent buying, and more including veterans Billy Cowell (creator of Tailgates & Tallboys), Joe Lee, Layne, Flournoy, and many more.

Peachtree Entertainment just announced the national farewell tour for country legend, Alan Jackson, is in the middle of the 7-city Rock The Country music festival, a partnership with Kid Rock, which will host over 150,000 fans across 7 small town cities. Peachtree also hosts the massive 3-day Rock The South country music festival in Cullman, AL, [see above about mixing the two] created the ‘At The Station’, hosting 30,000 fans in College Station, TX and is the promoter for the Auburn Rodeo, a rodeo event that has had artists such as Morgan Wallen and Zach Bryan during its 50-year history. 

About Peachtree Entertainment

Founded in 2013, Peachtree Entertainment is a prominent global concert promoter based in Nashville, TN, focused on the development and execution of large-scale touring projects, outdoor festivals, and indoor rodeo concepts. Peachtree Entertainment promotes, owns or operates several tours including the Alan Jackson tour, Rock The Country, Rock The South, At The Station and the Auburn Rodeo. Peachtree Entertainment is a joint venture between Bradley Jordan, Nathan Baugh, Shane Quick and LiveCo.

About LiveCo 

Nashville-based LiveCo is focused on delivering rich consumer experiences across over 3,000 live shows annually specializing in country and faith music, family shows, comedy, festivals and other live entertainment productions across its various entertainment brands. 

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Media Contact:

Cassie (Zebisch) Schienle, CMZPR

cassie@cmzpr.com