News

PEACHTREE ENTERTAINMENT EXPANDS LEADERSHIP TEAM WITH HIRING OF MARTY ELLIOTT, VICE PRESIDENT OF UNIVERSITY RELATIONS &
ANDREW GOLDBERG, VICE PRESIDENT OF STRATEGIC PARTNERSHIPS

Nashville, TN – (February 26, 2025) – Peachtree Entertainment, a prominent global concert promoter based in Nashville, TN, is thrilled to announce the addition of two industry powerhouses to its leadership team. Marty Elliott joins as Vice President of University Relations, and Andrew Goldberg steps in as Vice President of Strategic Partnerships. Their expertise and leadership will play a pivotal role in Peachtree Entertainment’s continued expansion and success.

Marty Elliott brings over 27 years of experience in venue management, business development, and talent booking. She has successfully managed a variety of entertainment venues, booked hundreds of national touring concerts, and overseen major festivals and televised events. Elliott has played a key role in venue restoration projects, university event programming, and community engagement initiatives. In her new role with Peachtree Entertainment, she will focus on expanding university relations, forging new partnerships, and assisting with major event planning and execution for concerts and festivals.

Andrew Goldberg brings over a decade of expertise in sales, live event marketing, and strategic partnerships, with key roles at Danny Wimmer Presents, Live Nation, and Vinik Sports Group. At Peachtree Entertainment, he will spearhead sponsorship and partnership strategies, overseeing sales, activation, and long-term revenue growth. Goldberg will build and lead a high-performing team, where they will maximize brand collaborations and activation specialists to bring partnerships to life, ensuring Peachtree Entertainment continues to connect brands with passionate fans.

“We’re thrilled to welcome Andrew Goldberg and Marty Elliott to Peachtree Entertainment. Their strategic vision and expertise are the catalysts we need to propel our organization to the next level.” said Nathan Baugh, CEO at Peachtree Entertainment.

“I’ve had the opportunity to work with Peachtree Entertainment in a variety of ways over the years and it’s exciting to join forces with a team so dedicated to advancing the entertainment industry.” said Marty Elliott. “University venues offer iconic settings for artists and fans and we look forward to creating meaningful partnerships that create lasting value for all involved.”

“I’m pleased to join Peachtree Entertainment as Vice President of Strategic Partnerships,” said Andrew Goldberg. “The company’s strong reputation and its commitment to supporting both artists and fans were key factors in my decision. I look forward to collaborating with our team, partners, and artists to develop an exceptional partnerships department.”

Peachtree Entertainment continues to set the standard in the live events and entertainment industry, and the addition of Elliott and Goldberg underscores the company’s commitment to innovation, growth, and delivering top-tier entertainment experiences.

About Peachtree Entertainment
Peachtree Entertainment is a nationally acclaimed concert promoter committed to spotlighting rising talent. With over 15 years of expertise in the music industry, Peachtree Entertainment has earned its reputation as a leader and innovator in live music. As pioneers in identifying and nurturing new talent, Peachtree Entertainment has played a key role in launching the touring careers of artists like Luke Combs, Morgan Wallen, Luke Bryan, Gavin Adcock, and many more. Beyond tours, Peachtree’s outdoor event portfolio features iconic gatherings such as Rock The South, Rock The Country, Live At The Station, Bulls Bands & Barrels, Tailgates & Tallboys among many others.

Peachtree Entertainment is a joint venture with LiveCo, a leading private equity-backed entertainment company producing over 3,000 live shows annually across multiple genres. Together, they contribute to shaping the live entertainment landscape, delivering unforgettable experiences nationwide and internationally.

Peachtree Entertainment remains dedicated to shaping the national country music scene, continuing its legacy of significant influence and success.

To learn more information about Peachtree Entertainment tours and events, click here, or follow on Instagram or Facebook.

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Media Contact:
Cassie (Zebisch) Schienle, CMZPR
cassie@cmzpr.com