Author: Peachtree Marketing

SUMMER 2026 HEATS UP WITH THE FIRST-EVER ALAN JACKSON’S 5 O’CLOCK SOMEWHERE FEST

Posted on by Peachtree Marketing

A Destination Event Blending World-Class Music, Coastal Culture, and Elevated Hospitality

SUMMER 2026 HEATS UP WITH THE FIRST-EVERALAN JACKSON’S 5 O’CLOCK SOMEWHERE FEST

Inaugural Lineup Includes Ella Langley, Old Dominion,Jimmy Buffett’s Coral Reefer Band, and More!

EVENT SET FOR JUNE 12-13 IN WEST PALM BEACH, FLORIDA

Presale Registration Opens Today at 5oclocksomewherefest.com

High resolution approved logos, artwork and artist images to accompany media stories available HERE

WEST PALM BEACH, FL (March 25, 2026) – Country music icon Alan Jackson is spearheading a new one-of-a-kind festival experience in the Sunshine State – the first-ever Alan Jackson’s Five O’Clock Somewhere Fest! The inaugural, multi-day event blending world-class music, coastal culture, and elevated hospitality will take place June 12-13 at The Palm Beaches Waterfront Commons in West Palm Beach, Florida.

Ella Langley, Old Dominion and Jimmy Buffet’s Coral Reefer Band lead the festival’s star-packed performance lineup, which also includes Dylan Scott, Clint Black, Shenandoah, John Anderson, Rodney Atkins, Jammy Buffet (a Jimmy Buffett Tribute), Allen Stone and more. Comedian Dusty Slay and JD Spradlin of Sirius XM’s Radio Margaritaville will host the event.

Festival originator Jackson played a direct role in its creation and conceptualization. “I’ve gotten to enjoy so many experiences at my concerts over the years,” he says. “I’m not touring any more, but I like the idea of still being able to give people an opportunity to have a ‘Good Time’ and enjoy some great country music while they do,” he adds, invoking the spirit of another hit from his career. Jackson is excited to welcome fans to Five O’Clock Somewhere Fest as he launches the event…and he’ll mark the end of his touring career in late June at a sold-out stadium concert in Nashville.

The festival goal is to capture the vibe of the triple-platinum, CMA and ACM Award winning song that spent more than two months at the top of the charts in the Summer of 2003. The popularity of “It’s Five O’Clock Somewhere” has endured ever since, as people far-and-wide continue to embrace its carefree attitude and celebratory vibe.

The festival’s first-year location not only reflects all that – it’s the region where Jackson filmed the classic music video for the song and where he once had a home, enjoying the area’s coastal lifestyle, boating culture, and vibrant community that makes South Florida unique.


“After 15 years of working with Alan, I’ve seen how much the beach lifestyle and that ‘Five O’Clock Somewhere’ mindset mean to him,” says longtime Alan Jackson Tour Manager and Peachtree Entertainment’s CEO Nathan Baugh. “It’s not just a song – it’s how he lives. This festival is a natural extension of that. At Peachtree, we focus on creating real, memorable experiences, and this one is special because it’s rooted in Alan’s story and a place he’s always loved.”

“Today’s travelers are increasingly planning trips around signature events, and Alan Jackson’s 5 O’Clock Somewhere Fest is a perfect example of how music and place can come together to create an unforgettable experience,” says Milton Segarra, CDME, president and CEO of Discover The Palm Beaches, the tourism marketing organization for Palm Beach County. “This festival captures the laid-back spirit and coastal warmth that define our destination. We invite attendees to stay longer, explore more, and embrace The Palm Beaches lifestyle embodied by this signature event.”

As part of its commitment to fans, Alan Jackson’s 5 O’Clock Somewhere Fest has partnered with StubHub to introduce a safe and secure fan-to-fan ticket exchange, giving fans access to sold-out ticket types and the ability to purchase verified tickets directly through the official platform if plans change. Tickets, festival information, and presale details are available at 5oclocksomewherefest.com, with all tickets going on sale Friday, March 27. The festival will also offer a range of VIP experiences, including elevated chef-curated food and beverage offerings, dedicated entrances, air-conditioned spaces, and premium platform viewing options, with more details to be announced.

Alan Jackson’s 5 O’Clock Somewhere Fest is destined to become an annual event worthy of the Country Music Hall of Famer’s own past touring career and the musical legacy that’s made him the revered icon he is. This new event that bears his name is the perfect opportunity for anyone who needs a little time off to “just call it a day” and “pour something tall and strong”…and will be for years to come.

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ABOUT PEACHTREE ENTERTAINMENT:

Peachtree Entertainment is a nationally acclaimed concert promoter committed to spotlighting rising talent. With over 15 years of expertise in the music industry, Peachtree Entertainment has earned its reputation as a leader and innovator in live music. As pioneers in identifying and nurturing new talent, Peachtree Entertainment has played a key role in launching the touring careers of artists like Luke Combs, Morgan Wallen, Luke Bryan, Ella Langley, and many more. Beyond tours, Peachtree’s outdoor event portfolio features iconic gatherings such as Rock The South, Rock The Country, Live At The Station, Bulls Bands & Barrels, Tailgate N’ Tallboys, and Boots on the Bend among many others. Peachtree Entertainment is dedicated to shaping the national country music scene, continuing its legacy of significant influence and success. To learn more information about Peachtree Entertainment tours and events, click here, or follow on Instagram or Facebook.

ABOUT DISCOVER THE PALM BEACHES:

Discover Palm Beach County Inc. dba Discover The Palm Beaches (DTPB) serves as Palm Beach County’s travel planning resource for domestic and international visitors. As the official destination marketing organization charged with promoting Palm Beach County as a leisure travel and meetings destination, Discover The Palm Beaches plans and executes initiatives in a broad range of areas, including sales, marketing, research, visitor services, and industry relations. The goal is to deliver the right message through the right medium to the right audience at the right time in order to increase visitation and economic impact in Palm Beach County. Discover The Palm Beaches is a private non-profit corporation that is funded primarily by the collection of a “bed tax” paid by lodging guests for short-term stays in Palm Beach County.

Event Publicity Contact: Andy Wilson | andy@elevate-supportservices.com

Event Marketing Contacts: Kaitlin Zull | kaitlin.zull@peachtreeent.com Gillian Smith | Gillian.Smith@peachtreeent.com

Event Sponsorships Contact: Andrew Goldberg | andrew.goldberg@peachtreeent.com

Alan Jackson Media Contacts: Ailie Birchfield | ailie.birchfield@umusic.com Meg O’Keefe | meg.okeefe@umusic.com

Auburn University Athletics and Peachtree Entertainment Announce Multi-Year Partnership to Bring Live Music to Neville Arena and Jordan-Hare Stadium

Posted on by Peachtree Marketing

Auburn University Athletics and Peachtree Entertainment have entered into a multi-year partnership to bring major live music experiences to Neville Arena and Jordan-Hare Stadium. This landmark collaboration will deliver more than five multi-genre concerts annually, further establishing Auburn’s position as a premier destination for live entertainment in the Southeast.

Concert announcements are expected to begin this fall, with the first performances scheduled for 2026.
“We are elated to partner with Peachtree Entertainment and Elevate to bring nationally renowned artists and entertainers to Jordan-Hare Stadium and Neville Arena, further expanding Auburn’s place as an entertainment destination,” said Rhett Hobart, Auburn Deputy Athletics Director for External Affairs. “This collaboration will bring many additional memorable events to the City of Auburn each year for students and the entire Auburn-Opelika community alike to enjoy, while also growing essential revenue for our department in this new era of college athletics.”

The partnership was made possible in part by Elevate, a leading global sports and entertainment agency, with a dedicated group focused on revenue generation for college athletics.

“We’ve partnered with Peachtree Entertainment, the premier music promoter in the southeast, to create new revenue opportunities for our university partners—starting with a landmark collaboration with Auburn University Athletics,” said Jonathan Marks, Chief Business Officer, Elevate College. “Building on Elevate’s successful work with Auburn, this multi-year innovative model generates guaranteed revenue by activating in their athletic facilities. We’re excited to support Auburn and Peachtree in maximizing Neville Arena and Jordan-Hare Stadium’s full potential.”

Peachtree Entertainment, known for its rapidly growing portfolio of outdoor festivals and arena-scale shows, will lead concert production and booking efforts for Auburn Athletics. The concerts will bring a mix of nationally-touring country, rock, pop, and genre-defying artists to Auburn’s athletic venues.
“This is an incredibly exciting opportunity for Peachtree to help shape a new era of live entertainment at Auburn,” said Nathan Baugh, CEO of Peachtree Entertainment. “We’ve had great success producing shows across Alabama, and this partnership allows us to expand our footprint in a state that’s already a core part of who we are. We can’t wait to deliver unforgettable nights of music in two of the most iconic venues in college sports.”

Stay tuned for concert announcements, coming Fall 2025. Information about future events can be found at AuburnTigers.com and you can sign-up to be the first to know when concerts are announced here.

PEACHTREE ENTERTAINMENT EXPANDS LEADERSHIP TEAM WITH HIRING OF MARTY ELLIOTT, VICE PRESIDENT OF UNIVERSITY RELATIONS & ANDREW GOLDBERG, VICE PRESIDENT OF STRATEGIC PARTNERSHIPS

Posted on by Peachtree Marketing

PEACHTREE ENTERTAINMENT EXPANDS LEADERSHIP TEAM WITH HIRING OF MARTY ELLIOTT, VICE PRESIDENT OF UNIVERSITY RELATIONS &
ANDREW GOLDBERG, VICE PRESIDENT OF STRATEGIC PARTNERSHIPS

Nashville, TN – (February 26, 2025) – Peachtree Entertainment, a prominent global concert promoter based in Nashville, TN, is thrilled to announce the addition of two industry powerhouses to its leadership team. Marty Elliott joins as Vice President of University Relations, and Andrew Goldberg steps in as Vice President of Strategic Partnerships. Their expertise and leadership will play a pivotal role in Peachtree Entertainment’s continued expansion and success.

Marty Elliott brings over 27 years of experience in venue management, business development, and talent booking. She has successfully managed a variety of entertainment venues, booked hundreds of national touring concerts, and overseen major festivals and televised events. Elliott has played a key role in venue restoration projects, university event programming, and community engagement initiatives. In her new role with Peachtree Entertainment, she will focus on expanding university relations, forging new partnerships, and assisting with major event planning and execution for concerts and festivals.

Andrew Goldberg brings over a decade of expertise in sales, live event marketing, and strategic partnerships, with key roles at Danny Wimmer Presents, Live Nation, and Vinik Sports Group. At Peachtree Entertainment, he will spearhead sponsorship and partnership strategies, overseeing sales, activation, and long-term revenue growth. Goldberg will build and lead a high-performing team, where they will maximize brand collaborations and activation specialists to bring partnerships to life, ensuring Peachtree Entertainment continues to connect brands with passionate fans.

“We’re thrilled to welcome Andrew Goldberg and Marty Elliott to Peachtree Entertainment. Their strategic vision and expertise are the catalysts we need to propel our organization to the next level.” said Nathan Baugh, CEO at Peachtree Entertainment.

“I’ve had the opportunity to work with Peachtree Entertainment in a variety of ways over the years and it’s exciting to join forces with a team so dedicated to advancing the entertainment industry.” said Marty Elliott. “University venues offer iconic settings for artists and fans and we look forward to creating meaningful partnerships that create lasting value for all involved.”

“I’m pleased to join Peachtree Entertainment as Vice President of Strategic Partnerships,” said Andrew Goldberg. “The company’s strong reputation and its commitment to supporting both artists and fans were key factors in my decision. I look forward to collaborating with our team, partners, and artists to develop an exceptional partnerships department.”

Peachtree Entertainment continues to set the standard in the live events and entertainment industry, and the addition of Elliott and Goldberg underscores the company’s commitment to innovation, growth, and delivering top-tier entertainment experiences.

About Peachtree Entertainment
Peachtree Entertainment is a nationally acclaimed concert promoter committed to spotlighting rising talent. With over 15 years of expertise in the music industry, Peachtree Entertainment has earned its reputation as a leader and innovator in live music. As pioneers in identifying and nurturing new talent, Peachtree Entertainment has played a key role in launching the touring careers of artists like Luke Combs, Morgan Wallen, Luke Bryan, Gavin Adcock, and many more. Beyond tours, Peachtree’s outdoor event portfolio features iconic gatherings such as Rock The South, Rock The Country, Live At The Station, Bulls Bands & Barrels, Tailgates & Tallboys among many others.

Peachtree Entertainment is a joint venture with LiveCo, a leading private equity-backed entertainment company producing over 3,000 live shows annually across multiple genres. Together, they contribute to shaping the live entertainment landscape, delivering unforgettable experiences nationwide and internationally.

Peachtree Entertainment remains dedicated to shaping the national country music scene, continuing its legacy of significant influence and success.

To learn more information about Peachtree Entertainment tours and events, click here, or follow on Instagram or Facebook.

LINK TO LOGO AND HEADSHOTS

Media Contact:
Cassie (Zebisch) Schienle, CMZPR
cassie@cmzpr.com

PEACHTREE ENTERTAINMENT APPOINTS DUSTIN LABBE AS SENIOR VICE PRESIDENT OF TALENT BOOKING FOR THE NORTHEAST REGION

Posted on by Peachtree Marketing

Nashville, TN (January 22, 2025): Peachtree Entertainment is elated to announce the appointment of Dustin Labbe as Senior Vice President of Talent Booking for the Northeast region. With more than 11 years of experience in the live entertainment industry, Labbe joins Peachtree Entertainment to lead the company’s booking operations in one of the most vital markets in North America.

Labbe brings a wealth of experience, having spent over a decade with Live Nation’s Boston office, where he played a key role on the Crossroads Presents team. During his time at Live Nation, Dustin handled bookings for the iconic House of Blues – Boston and led the clubs division for the New England region. His impressive track record includes setting single-show attendance records at venues such as Brighton Music Hall and Paradise Rock Club, establishing him as a force in the Boston music scene and beyond.

In his new role, Labbe will oversee all booking activities for Peachtree Entertainment in the Northeast, driving regional growth through his expertise in artist development, venue relationships, and market strategy. His past success booking over 1,000 shows and ensuring the operational success of the venues under his leadership positions will be pivotal to Peachtree’s impact and expansion in the region.

“We are thrilled to welcome Dustin Labbe to the Peachtree Entertainment family as our new Senior Vice President overseeing the Northeast region,” said Nathan Baugh, CEO of Peachtree Entertainment. “Dustin’s extensive experience with Live Nation, including managing the House of Blues calendar in Boston, combined with his entrepreneurial spirit, makes him a perfect fit for our team. We can’t wait to see him bring his energy and expertise to Peachtree as we set our sights on an incredible 2025 and beyond.”

About Peachtree Entertainment:

Peachtree Entertainment is a nationally acclaimed concert promoter committed to spotlighting rising talent. With over 15 years of expertise in the music industry, Peachtree Entertainment has earned its reputation as a leader and innovator in live music. As pioneers in identifying and nurturing new talent, Peachtree Entertainment has played a key role in launching the touring careers of artists like Luke Combs, Morgan Wallen, Luke Bryan, Gavin Adcock, and many more. Beyond tours, Peachtree’s outdoor event portfolio features iconic gatherings such as Rock The South, Rock The Country, Live At The Station, Bulls Bands & Barrels, Tailgates & Tallboys among many others.

Peachtree Entertainment is a joint venture with LiveCo, a leading private equity-backed entertainment company producing over 3,000 live shows annually across multiple genres. Together, they contribute to shaping the live entertainment landscape, delivering unforgettable experiences nationwide and internationally.

Peachtree Entertainment remains dedicated to shaping the national country music scene, continuing its legacy of significant influence and success. To learn more information about Peachtree Entertainment tours and events, click here, or follow on Instagram or Facebook.

PUBLICITY CONTACTS

Cassie Zebisch-Schienle | cassie@cmzpr.com

PEACHTREE ENTERTAINMENT EXPANDS TEAM WITH STRATEGIC HIRES AND NEW TERRITORY STRUCTURE

Posted on by Peachtree Marketing

PEACHTREE ENTERTAINMENT EXPANDS TEAM WITH STRATEGIC HIRES AND NEW TERRITORY STRUCTURE

Nashville, TN (October 10, 2024): Peachtree Entertainment is thrilled to announce several key hires and strategic developments as part of its continued growth and commitment to excellence in the live entertainment industry. Among the newest additions are seasoned professionals Holly Doscher and Justin Andrews, whose expertise will further strengthen Peachtree’s leadership team. Additionally, the company introduces a new territory system, expanding its regional presence with the appointment of Chris Drizen, Thomas Trainer, and Charlsie Grace to oversee key markets.

Holly Doscher, the newly appointed Senior Vice President of Marketing, brings over a decade of experience leading high-impact marketing campaigns for some of the nation’s most iconic live entertainment brands. Prior to joining Peachtree, Holly played a pivotal role in shaping the success of festivals such as Bourbon & Beyond and North America’s largest rock festival, Welcome to Rockville, during her nearly six years with Danny Wimmer Presents. Holly’s impressive career also includes 4.5 years at Live Nation, where she spearheaded the rebranding of the Live Nation Special Events department and managed marketing efforts for over 150 clubs and theatres nationwide.

Justin Andrews joins Peachtree as Vice President of Ticketing & Revenue, bringing over a decade of expertise in ticket sales and revenue optimization. Most recently, Justin spent 3.5 years with Danny Wimmer Presents, where he successfully managed the sale of over 900,000 tickets annually for some of the largest festivals in North America. His experience also includes key roles with the Tampa Bay Lightning and Live Nation, where he contributed to the success of major events, including WrestleMania 36. Justin’s proven ability to maximize revenue opportunities and drive ticketing strategies will be instrumental in advancing Peachtree Entertainment’s growth in ticketing operations.

In addition to these leadership additions, Peachtree is implementing a new territory system to enhance regional support and ensure seamless event execution across key markets.

  • Chris Drizen will cover the West Coast region, bringing with him a decade of experience from Madison Entertainment, where he was instrumental in driving event success on the West Coast.
  • Thomas Trainer, a long-time member of the Peachtree team, will now manage the Southeast and Mid-Atlantic territories, including Mississippi, Alabama, Georgia, Tennessee, Kentucky, Florida, South Carolina, North Carolina, Virginia, and West Virginia.
  • Charlsie Grace will oversee Texas, Kansas, Oklahoma, Nebraska, and Iowa, further strengthening Peachtree’s presence in these critical regions.

As part of Peachtree’s ongoing expansion, the company is excited to announce the opening of a new office in the T3 Finery Building in Wedgewood Houston, set to open in January 2025. This new location will serve as a central hub for the team’s operations, fostering collaboration and innovation as Peachtree continues to deliver world-class live entertainment experiences.

Nathan Baugh, CEO of Peachtree Entertainment, expressed his excitement about the company’s continued growth, stating:

“We are thrilled to welcome Holly, Justin, Chris, Thomas, and Charlsie to the Peachtree family. Each of these individuals brings unique expertise and a passion for live entertainment that will be invaluable as we continue to expand our presence across key markets. With these strategic hires and our new office in Wedgewood, we are positioning Peachtree for our next phase of growth and success.”

Shane Quick, President of Touring, echoed this enthusiasm, adding:

“Peachtree is at a pivotal moment, and having this caliber of talent on board sets us up to deliver even more exceptional live experiences. I’m excited to see the impact these new team members will make as we continue to innovate and elevate our offerings in the touring space.”

Peachtree Entertainment is proud to welcome these outstanding professionals and looks forward to the transformative impact they will have on the company’s growth and success.

 

ABOUT PEACHTREE:

Peachtree Entertainment is a nationally acclaimed concert promoter committed to spotlighting rising talent. With over 15 years of expertise in the music industry, Peachtree Entertainment has earned its reputation as a leader and innovator in live music. As pioneers in identifying and nurturing new talent, Peachtree Entertainment has played a key role in launching the touring careers of artists like Luke Combs, Morgan Wallen, Luke Bryan, Gavin Adcock, and many more. Beyond tours, Peachtree’s outdoor event portfolio features iconic gatherings such as Rock The South, Rock The Country, Live At The Station, Bulls Bands and Barrels, among many others.

Peachtree Entertainment is a joint venture with LiveCo, a leading private equity-backed entertainment company producing over 3,000 live shows annually across multiple genres. Together, they contribute to shaping the live entertainment landscape, delivering unforgettable experiences nationwide and internationally.

Peachtree Entertainment remains dedicated to shaping the national country music scene, continuing its legacy of significant influence and success. To learn more information about Peachtree Entertainment tours and events, click here, or follow on Instagram or Facebook.

PUBLICITY CONTACTS

Cassie Zebisch-Schienle | cassie@cmzpr.com

New Music Festival Live On The Plains Launches in Auburn, AL with Tyler Childers, Mountain Grass Unit, Braxton Keith, Bayker Blankenship and Hudson Westbrook

Posted on by Peachtree Marketing

 

New Music Festival Live On The Plains Launches in Auburn, AL with 

Tyler Childers, Mountain Grass Unit, Braxton Keith, Bayker Blankenship and Hudson Westbrook

New Annual Unforgettable Experience 

Auburn, AL — Auburn is about to welcome a new cornerstone event to its cultural calendar on November 9th, 2024. The inaugural Live On The Plains is set to become the most electrifying music festival the city has ever seen. This one-day event promises not just a concert, but a full-fledged experience that highlights everything that makes Auburn a destination worth celebrating with performances by Tyler Childers, Mountain Grass Unit, Braxton Keith, Bayker Blankenship and Hudson Westbrook. Whether you’re a die-hard country music fan or simply looking for an unforgettable day out, Live On The Plains is the event music fans have been waiting for.

This new annual festival is designed to be more than just an upscale music event—it’s an experience crafted for everyone. From families dancing together, parents enjoying a well-deserved night out, businesses treating clients to a memorable evening, to friends gathering for a weekend to remember during Auburn’s football bye week—Live On The Plains offers something for everyone.

Auburn is known for its vibrant community, powerhouse athletics, and a thriving university scene. By hosting Live On The Plains, Auburn not only cements its place as a hub for top-tier sports but also as a destination for unparalleled cultural and entertainment experiences. This festival is a tribute to everything that makes Auburn great, bringing together the city’s culinary delights, unique local businesses, and the energy of a live music event.

“The support from the Auburn community has been unprecedented,” said Nathan Baugh of Peachtree Entertainment. “From top performances to amenities that will appeal to families, we are dedicated to providing an unforgettable experience for music lovers of all ages.”

Located at Sistrunk Farms, this annual event will be easily accessible for both local residents and visitors from across the Southeast, making it an unmissable date on Auburn’s cultural calendar.

 

“The Auburn Chamber is excited to welcome Peachtree Entertainment as a new member of the chamber and community!” says Anna Hovey, President and CEO of the Auburn Chamber of Commerce. “We are also thankful for the emphasis Peachtree places on supporting local businesses and collaboration. We hope this first concert will see great support from the community and we look forward to a long partnership ahead!”

“We’re thrilled to be a part of bringing Live On The Plains to the Auburn area.” says Robyn Bridges, President and CEO of Auburn-Opelika Tourism. “Auburn-Opelika Tourism is always looking for opportunities to introduce new experiences, and this concert series is set to become an exciting new tradition.” 

Stellar Lineup Featuring Top Country Artists

Live On The Plains will feature performances by some of the most celebrated artists in country music, headlined by Grammy-nominated Tyler Childers. Joining him will be a lineup of artists sure to captivate audiences, including Mountain Grass Unit, Braxton Keith, Bayker Blankenship and Hudson Westbrook.

A New Tradition Begins

Live On The Plains is more than just a music festival—it’s a new tradition for Auburn. With its stellar lineup, unique location, and commitment to showcasing the best of what Auburn has to offer, this event is set to become a must-attend for years to come.

Fans are encouraged to sign up at Live on the Plains to be the first to access presale tickets. 

 

For more information and updates on Live On The Plains Festival, follow Live on the Plains on Instagram or Facebook. 

 

For event promotional assets, please see here.

 

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About The Promoter

 

Peachtree Entertainment is a nationally acclaimed concert promoter committed to spotlighting rising talent. With over 15 years of expertise in the music industry, Peachtree Entertainment has earned its reputation as a leader and innovator in live music.

As pioneers in identifying and nurturing new talent, Peachtree Entertainment has played a key role in launching the touring careers of artists like Luke Combs, Morgan Wallen, Luke Bryan, Gavin Adcock, and many more.

Beyond tours, Peachtree’s outdoor event portfolio features iconic gatherings such as Rock The South, Rock The Country, Live At The Station, Bulls, Bands, and Barrels, among many others.

Peachtree Entertainment remains dedicated to shaping the national country music scene, continuing its legacy of significant influence and success.

To learn more information about Peachtree Entertainment tours and events, click here, or follow on Instagram or Facebook.

 

Live On The Plains Marketing Contact

Andrew Chatwood

andrew@peachtreeent.com

 

Live On The Plains Publicity Contact

Holly Lollar

holly@thelollargroup.com 

 

Live At the Station Music Festival Returns with a Turnpike Troubadours, Megan Moroney, and Exciting

Posted on by Peachtree Marketing
August 5, 2024
Live At the Station Music Festival Returns with a Turnpike Troubadours, Megan Moroney, and Exciting
Upgrades for 2024
Stacked Lineup and Venue Enhancements Promise Unforgettable Experience

Austin, TX— Live At the Station is thrilled to announce its highly anticipated return this year, with an array of
exciting enhancements to make the festival experience truly unforgettable.

The event will feature performances by renowned artists, including Turnpike Troubadours, Megan Moroney, Wyatt
Flores, and Aaron McBee, promising a lineup that music lovers will want to attend.

Turnpike Troubadours, the acclaimed American country music band, forged their path with chart-topping albums
like “Diamonds & Gasoline” and “Goodbye Normal Street,” showcasing their talent for crafting literary ballads and
stomping melodies. Over the years, they have graced the stages of renowned music festivals further solidifying their
reputation as one of the leading acts in the country music scene. After a hiatus in 2019, the band recently made a
triumphant return to the stage, captivating audiences with incredible performances and releasing their album “A Cat
in the Rain” in 2023, which garnered widespread praise.

The Georgia-bred singer-songwriter, Megan Moroney, emerged as a standout talent with her chart-topping hit
“Tennessee Orange,” achieving RIAA Platinum certification, landing on numerous ‘artist-to-watch’ lists and joining
the CMT Next Women of Country Class of 2023, all paving the for her highly anticipated debut album ‘Lucky.’
Megan’s latest album, ‘Am I Okay?’, further showcases her evolving artistry and will be a highlight of her
performance.

Wyatt Flores made the decision to take some time away from the road to focus on his mental health earlier this year.
Now, the 22-year-old Oklahoma native, who is in the middle of a meteoric rise to stardom, has returned to the
spotlight. His latest release, Half Life EP, has received stellar reviews for its exploration of love, loss, and the
pursuit of a fulfilling life and he will be making a stop in College Station.

Another rising artist included in this incredible lineup is Texas native Aaron McBee. Known for his storyteller
musical style, this Texas grunge rockstar with country roots is sure to have festival-goers dancing in their boots.
This year, At the Station will ensure attendees have a seamless and enjoyable experience. The venue took the
feedback from last year seriously, and has put in a lot of hard work and dedication to make drastic improvements.
To start, At the Station is parting with local company Fetii, which will offer free shuttle services enhancing
transportation to and from the venue. Most importantly, we are working with county officials to have a streamlined
traffic plan that will make entering and exiting the event more accessible.

Additionally, festival-goers can look forward to free water stations throughout the venue to stay hydrated under the
Texas sun.

“We are pulling out all the stops to make At the Station 2024 better than ever,” said Nathan Baugh, Peachtree
Entertainment. “From top musical performances to enhanced amenities, we are dedicated to providing an
unparalleled experience for our attendees.”
Festival-goers can also be on the lookout for gates to open earlier for access to a fun and exciting addition to this
year’s festival, bull riding.

Interested individuals are encouraged to sign up at www.atthestationfest.com to be the first to access presale tickets
for At the Station 2024.

For more information and updates on At the Station Music Festival follow At the Station on Instagram or Facebook.
Contact:
Andrew Chatwood
andrew@peachtreeent.com
770.265.1499

LIVE MUSIC EXECUTIVES JOIN FORCES TO ELEVATE PEACHTREE ENTERTAINMENT AS AN ‘ARTIST-FIRST’ PREMIER NATIONAL CONCERT PROMOTER

Posted on by Peachtree Marketing

ashville, TN (June 18, 2024) Peachtree Entertainment, a prominent global concert promoter based in Nashville, TN, focused on the development and execution of large-scale touring projects, outdoor festivals, and indoor rodeo concepts has announced that founder, Bradley Jordan has joined long-time industry executives, Nathan Baugh and Shane Quick. Peachtree Entertainment, originally created in 2013 by Jordan, is now a collaboration between Baugh, Quick, Jordan and LiveCo. 

Peachtree Entertainment has been on the ground floor of identifying and finding new talent first and helping to launch touring careers of many artists including Luke Combs, Morgan Wallen, Luke Bryan, Gavin Adcock and many more. Peachtree Entertainment promotes artists, properties and events including Alan Jackson, Rock The Country, Gavin Adcock, Rock The South, Bulls, Bands and Barrels, standing poised to maintain its significant impact on the landscape of country music at a global level. Maintaining an “artist-first” mentality, Peachtree Entertainment acknowledges that artists are the driving force behind everything they do, and focus on not treating artists like inventory, but rather treating them as partners. 

Nathan Baugh will serve as CEO, leading all day-to-day operations including the finance, logistics and leadership of the team. Shane Quick will continue to cultivate the vision and future of Peachtree Entertainment, while focusing on relationship management with artists and their teams. Bradley Jordan will focus on cultivating new relationships and discovering new talent, as he has done since the inception of Peachtree Entertainment.  

 

“Collaborating with Nathan, Shane, Bradley and the entire Peachtree team furthers LiveCo’s commitment to providing the best possible experiences for fans, artists, and entertainers,” said Chuck Steedman, LiveCo president and CEO. “They are among the most innovative, visionary, and talented leaders in the live entertainment space and we are thrilled to further and deepen our relationship,” Steedman added. 

 

“Peachtree has built an incredible reputation for being an artist-first company. We are excited to continue to align with incredible artists and agencies to help provide creative touring and soft-ticket solutions to grow their career,” said Nathan Baugh, CEO, Peachtree Entertainment.

 

“Working full-time alongside my best friends is a dream come true,” said Shane Quick, Peachtree Entertainment. “We’ve always been able to partner together but to wake up every day and go to work building things together is an exciting time.”

 

“I founded Peachtree Entertainment out of a passion for collaborating with artists from the grassroots level, aiding in the growth of their live touring endeavors,” said Bradley Jordan, Founder, Peachtree Entertainment. “It’s truly gratifying to elevate this venture to the next stage with people who value artists the same way I do.”

 

Peachtree Entertainment’s team, based in Nashville, includes full-service in-house marketing, talent buying, and more including veterans Billy Cowell (creator of Tailgates & Tallboys), Joe Lee, Layne, Flournoy, and many more.

 

Peachtree Entertainment just announced the national farewell tour for country legend, Alan Jackson, is in the middle of the 7-city Rock The Country music festival, a partnership with Kid Rock, which will host over 150,000 fans across 7 small town cities. Peachtree also hosts the massive 3-day Rock The South country music festival in Cullman, AL, [see above about mixing the two] created the ‘At The Station’, hosting 30,000 fans in College Station, TX and is the promoter for the Auburn Rodeo, a rodeo event that has had artists such as Morgan Wallen and Zach Bryan during its 50-year history. 


About Peachtree Entertainment

Founded in 2013, Peachtree Entertainment is a prominent global concert promoter based in Nashville, TN, focused on the development and execution of large-scale touring projects, outdoor festivals, and indoor rodeo concepts. Peachtree Entertainment promotes, owns or operates several tours including the Alan Jackson tour, Rock The Country, Rock The South, At The Station and the Auburn Rodeo. Peachtree Entertainment is a joint venture between Bradley Jordan, Nathan Baugh, Shane Quick and LiveCo.

 

About LiveCo 

Nashville-based LiveCo is focused on delivering rich consumer experiences across over 3,000 live shows annually specializing in country and faith music, family shows, comedy, festivals and other live entertainment productions across its various entertainment brands. 

 

LINK TO LOGO AND TRADE IMAGE OF PARTNERS

 

Media Contact:

Cassie (Zebisch) Schienle, CMZPR

cassie@cmzpr.com