Category: Press Release

Auburn University Athletics and Peachtree Entertainment have entered into a multi-year partnership to bring major live music experiences to Neville Arena and Jordan-Hare Stadium. This landmark collaboration will deliver more than five multi-genre concerts annually, further establishing Auburn’s position as a premier destination for live entertainment in the Southeast.

Concert announcements are expected to begin this fall, with the first performances scheduled for 2026.
“We are elated to partner with Peachtree Entertainment and Elevate to bring nationally renowned artists and entertainers to Jordan-Hare Stadium and Neville Arena, further expanding Auburn’s place as an entertainment destination,” said Rhett Hobart, Auburn Deputy Athletics Director for External Affairs. “This collaboration will bring many additional memorable events to the City of Auburn each year for students and the entire Auburn-Opelika community alike to enjoy, while also growing essential revenue for our department in this new era of college athletics.”

The partnership was made possible in part by Elevate, a leading global sports and entertainment agency, with a dedicated group focused on revenue generation for college athletics.

“We’ve partnered with Peachtree Entertainment, the premier music promoter in the southeast, to create new revenue opportunities for our university partners—starting with a landmark collaboration with Auburn University Athletics,” said Jonathan Marks, Chief Business Officer, Elevate College. “Building on Elevate’s successful work with Auburn, this multi-year innovative model generates guaranteed revenue by activating in their athletic facilities. We’re excited to support Auburn and Peachtree in maximizing Neville Arena and Jordan-Hare Stadium’s full potential.”

Peachtree Entertainment, known for its rapidly growing portfolio of outdoor festivals and arena-scale shows, will lead concert production and booking efforts for Auburn Athletics. The concerts will bring a mix of nationally-touring country, rock, pop, and genre-defying artists to Auburn’s athletic venues.
“This is an incredibly exciting opportunity for Peachtree to help shape a new era of live entertainment at Auburn,” said Nathan Baugh, CEO of Peachtree Entertainment. “We’ve had great success producing shows across Alabama, and this partnership allows us to expand our footprint in a state that’s already a core part of who we are. We can’t wait to deliver unforgettable nights of music in two of the most iconic venues in college sports.”

Stay tuned for concert announcements, coming Fall 2025. Information about future events can be found at AuburnTigers.com and you can sign-up to be the first to know when concerts are announced here.

PEACHTREE ENTERTAINMENT EXPANDS LEADERSHIP TEAM WITH HIRING OF MARTY ELLIOTT, VICE PRESIDENT OF UNIVERSITY RELATIONS &
ANDREW GOLDBERG, VICE PRESIDENT OF STRATEGIC PARTNERSHIPS

Nashville, TN – (February 26, 2025) – Peachtree Entertainment, a prominent global concert promoter based in Nashville, TN, is thrilled to announce the addition of two industry powerhouses to its leadership team. Marty Elliott joins as Vice President of University Relations, and Andrew Goldberg steps in as Vice President of Strategic Partnerships. Their expertise and leadership will play a pivotal role in Peachtree Entertainment’s continued expansion and success.

Marty Elliott brings over 27 years of experience in venue management, business development, and talent booking. She has successfully managed a variety of entertainment venues, booked hundreds of national touring concerts, and overseen major festivals and televised events. Elliott has played a key role in venue restoration projects, university event programming, and community engagement initiatives. In her new role with Peachtree Entertainment, she will focus on expanding university relations, forging new partnerships, and assisting with major event planning and execution for concerts and festivals.

Andrew Goldberg brings over a decade of expertise in sales, live event marketing, and strategic partnerships, with key roles at Danny Wimmer Presents, Live Nation, and Vinik Sports Group. At Peachtree Entertainment, he will spearhead sponsorship and partnership strategies, overseeing sales, activation, and long-term revenue growth. Goldberg will build and lead a high-performing team, where they will maximize brand collaborations and activation specialists to bring partnerships to life, ensuring Peachtree Entertainment continues to connect brands with passionate fans.

“We’re thrilled to welcome Andrew Goldberg and Marty Elliott to Peachtree Entertainment. Their strategic vision and expertise are the catalysts we need to propel our organization to the next level.” said Nathan Baugh, CEO at Peachtree Entertainment.

“I’ve had the opportunity to work with Peachtree Entertainment in a variety of ways over the years and it’s exciting to join forces with a team so dedicated to advancing the entertainment industry.” said Marty Elliott. “University venues offer iconic settings for artists and fans and we look forward to creating meaningful partnerships that create lasting value for all involved.”

“I’m pleased to join Peachtree Entertainment as Vice President of Strategic Partnerships,” said Andrew Goldberg. “The company’s strong reputation and its commitment to supporting both artists and fans were key factors in my decision. I look forward to collaborating with our team, partners, and artists to develop an exceptional partnerships department.”

Peachtree Entertainment continues to set the standard in the live events and entertainment industry, and the addition of Elliott and Goldberg underscores the company’s commitment to innovation, growth, and delivering top-tier entertainment experiences.

About Peachtree Entertainment
Peachtree Entertainment is a nationally acclaimed concert promoter committed to spotlighting rising talent. With over 15 years of expertise in the music industry, Peachtree Entertainment has earned its reputation as a leader and innovator in live music. As pioneers in identifying and nurturing new talent, Peachtree Entertainment has played a key role in launching the touring careers of artists like Luke Combs, Morgan Wallen, Luke Bryan, Gavin Adcock, and many more. Beyond tours, Peachtree’s outdoor event portfolio features iconic gatherings such as Rock The South, Rock The Country, Live At The Station, Bulls Bands & Barrels, Tailgates & Tallboys among many others.

Peachtree Entertainment is a joint venture with LiveCo, a leading private equity-backed entertainment company producing over 3,000 live shows annually across multiple genres. Together, they contribute to shaping the live entertainment landscape, delivering unforgettable experiences nationwide and internationally.

Peachtree Entertainment remains dedicated to shaping the national country music scene, continuing its legacy of significant influence and success.

To learn more information about Peachtree Entertainment tours and events, click here, or follow on Instagram or Facebook.

LINK TO LOGO AND HEADSHOTS

Media Contact:
Cassie (Zebisch) Schienle, CMZPR
cassie@cmzpr.com

Nashville, TN (January 22, 2025): Peachtree Entertainment is elated to announce the appointment of Dustin Labbe as Senior Vice President of Talent Booking for the Northeast region. With more than 11 years of experience in the live entertainment industry, Labbe joins Peachtree Entertainment to lead the company’s booking operations in one of the most vital markets in North America.

Labbe brings a wealth of experience, having spent over a decade with Live Nation’s Boston office, where he played a key role on the Crossroads Presents team. During his time at Live Nation, Dustin handled bookings for the iconic House of Blues – Boston and led the clubs division for the New England region. His impressive track record includes setting single-show attendance records at venues such as Brighton Music Hall and Paradise Rock Club, establishing him as a force in the Boston music scene and beyond.

In his new role, Labbe will oversee all booking activities for Peachtree Entertainment in the Northeast, driving regional growth through his expertise in artist development, venue relationships, and market strategy. His past success booking over 1,000 shows and ensuring the operational success of the venues under his leadership positions will be pivotal to Peachtree’s impact and expansion in the region.

“We are thrilled to welcome Dustin Labbe to the Peachtree Entertainment family as our new Senior Vice President overseeing the Northeast region,” said Nathan Baugh, CEO of Peachtree Entertainment. “Dustin’s extensive experience with Live Nation, including managing the House of Blues calendar in Boston, combined with his entrepreneurial spirit, makes him a perfect fit for our team. We can’t wait to see him bring his energy and expertise to Peachtree as we set our sights on an incredible 2025 and beyond.”

About Peachtree Entertainment:

Peachtree Entertainment is a nationally acclaimed concert promoter committed to spotlighting rising talent. With over 15 years of expertise in the music industry, Peachtree Entertainment has earned its reputation as a leader and innovator in live music. As pioneers in identifying and nurturing new talent, Peachtree Entertainment has played a key role in launching the touring careers of artists like Luke Combs, Morgan Wallen, Luke Bryan, Gavin Adcock, and many more. Beyond tours, Peachtree’s outdoor event portfolio features iconic gatherings such as Rock The South, Rock The Country, Live At The Station, Bulls Bands & Barrels, Tailgates & Tallboys among many others.

Peachtree Entertainment is a joint venture with LiveCo, a leading private equity-backed entertainment company producing over 3,000 live shows annually across multiple genres. Together, they contribute to shaping the live entertainment landscape, delivering unforgettable experiences nationwide and internationally.

Peachtree Entertainment remains dedicated to shaping the national country music scene, continuing its legacy of significant influence and success. To learn more information about Peachtree Entertainment tours and events, click here, or follow on Instagram or Facebook.

PUBLICITY CONTACTS

Cassie Zebisch-Schienle | cassie@cmzpr.com

PEACHTREE ENTERTAINMENT EXPANDS TEAM WITH STRATEGIC HIRES AND NEW TERRITORY STRUCTURE

ashville, TN (June 18, 2024) Peachtree Entertainment, a prominent global concert promoter based in Nashville, TN, focused on the development and execution of large-scale touring projects, outdoor festivals, and indoor rodeo concepts has announced that founder, Bradley Jordan has joined long-time industry executives, Nathan Baugh and Shane Quick. Peachtree Entertainment, originally created in 2013 by Jordan, is now a collaboration between Baugh, Quick, Jordan and LiveCo. 

Peachtree Entertainment has been on the ground floor of identifying and finding new talent first and helping to launch touring careers of many artists including Luke Combs, Morgan Wallen, Luke Bryan, Gavin Adcock and many more. Peachtree Entertainment promotes artists, properties and events including Alan Jackson, Rock The Country, Gavin Adcock, Rock The South, Bulls, Bands and Barrels, standing poised to maintain its significant impact on the landscape of country music at a global level. Maintaining an “artist-first” mentality, Peachtree Entertainment acknowledges that artists are the driving force behind everything they do, and focus on not treating artists like inventory, but rather treating them as partners. 

Nathan Baugh will serve as CEO, leading all day-to-day operations including the finance, logistics and leadership of the team. Shane Quick will continue to cultivate the vision and future of Peachtree Entertainment, while focusing on relationship management with artists and their teams. Bradley Jordan will focus on cultivating new relationships and discovering new talent, as he has done since the inception of Peachtree Entertainment.  

“Collaborating with Nathan, Shane, Bradley and the entire Peachtree team furthers LiveCo’s commitment to providing the best possible experiences for fans, artists, and entertainers,” said Chuck Steedman, LiveCo president and CEO. “They are among the most innovative, visionary, and talented leaders in the live entertainment space and we are thrilled to further and deepen our relationship,” Steedman added. 

“Peachtree has built an incredible reputation for being an artist-first company. We are excited to continue to align with incredible artists and agencies to help provide creative touring and soft-ticket solutions to grow their career,” said Nathan Baugh, CEO, Peachtree Entertainment.

“Working full-time alongside my best friends is a dream come true,” said Shane Quick, Peachtree Entertainment. “We’ve always been able to partner together but to wake up every day and go to work building things together is an exciting time.”

“I founded Peachtree Entertainment out of a passion for collaborating with artists from the grassroots level, aiding in the growth of their live touring endeavors,” said Bradley Jordan, Founder, Peachtree Entertainment. “It’s truly gratifying to elevate this venture to the next stage with people who value artists the same way I do.”

Peachtree Entertainment’s team, based in Nashville, includes full-service in-house marketing, talent buying, and more including veterans Billy Cowell (creator of Tailgates & Tallboys), Joe Lee, Layne, Flournoy, and many more.

Peachtree Entertainment just announced the national farewell tour for country legend, Alan Jackson, is in the middle of the 7-city Rock The Country music festival, a partnership with Kid Rock, which will host over 150,000 fans across 7 small town cities. Peachtree also hosts the massive 3-day Rock The South country music festival in Cullman, AL, [see above about mixing the two] created the ‘At The Station’, hosting 30,000 fans in College Station, TX and is the promoter for the Auburn Rodeo, a rodeo event that has had artists such as Morgan Wallen and Zach Bryan during its 50-year history. 

About Peachtree Entertainment

Founded in 2013, Peachtree Entertainment is a prominent global concert promoter based in Nashville, TN, focused on the development and execution of large-scale touring projects, outdoor festivals, and indoor rodeo concepts. Peachtree Entertainment promotes, owns or operates several tours including the Alan Jackson tour, Rock The Country, Rock The South, At The Station and the Auburn Rodeo. Peachtree Entertainment is a joint venture between Bradley Jordan, Nathan Baugh, Shane Quick and LiveCo.

About LiveCo 

Nashville-based LiveCo is focused on delivering rich consumer experiences across over 3,000 live shows annually specializing in country and faith music, family shows, comedy, festivals and other live entertainment productions across its various entertainment brands. 

LINK TO LOGO AND TRADE IMAGE OF PARTNERS

Media Contact:

Cassie (Zebisch) Schienle, CMZPR

cassie@cmzpr.com 

-Almost 50K Attendees-

-Economic Impact Exceeds Expectations-

Ashland, KY (April 22, 2024) – The Rock The Country festival, held at Boyd County Fairgrounds in Ashland, Kentucky, exceeded all expectations. Drawing almost 50,000 enthusiastic attendees over the two-day event, Rock The Country emerged as a new premier music festival experience and marks a significant milestone for the region.

“We are thrilled with the overwhelming response to Rock The Country in Ashland,” said Nathan Baugh, Rock The Country Founder. “It’s incredible to see how our festival has resonated with the local community and attendees from across the region.”

The economic impact of Rock The Country was highly beneficial for the Ashland community. The influx of festival-goers benefited local businesses, generating $30 million in economic impact for the city. This further shows Rock The Country’s role in supporting small-town communities.

“I am incredibly proud of the teamwork shown by our City team and everyone involved in Rock the Country,” said Mayor Matt Perkins, Mayor of Ashland, KY. “It was a collaborative effort with our RTC event organizers, police, fire departments, and local and county officials all working together. This event was a huge success on many levels, and it truly showcased the strength and unity of our community. We’re excited about the positive impact it will have on our city moving forward and are already looking forward to next year’s event.”

Rock The Country aims to replicate its success in five remaining stops across the country. From Georgia to South Carolina, each stop promises to deliver unforgettable experiences and economic opportunities for local communities.  Kid Rock and Jason Aldean will continue to headline all remaining Rock The Country festivals.

The remaining stops on the Rock The Country tour include:

• Rome, GA – May 10 & 11 at Kingston Downs
• Ocala, FL – June 7 & 8 at Majestic Oaks Ocala
• Mobile, AL – June 21 & 22 at The Grounds
• Poplar Bluff, MO – June 28 & 29 at Brick’s Offroad Parks
• Anderson, SC – July 26 & 27 at Anderson Sports and Entertainment Center

“Rock The Country is about bringing a festival to the people, and these towns represent hard-working Americans and small-town USA,” said Shane Quick, Rock The Country Founder. “Our vision was to create something that would resonate with small towns across America, and seeing the impact it had in Ashland reaffirms that we’re on the right path. We’re excited to continue this journey and bring the Rock The Country experience to even more towns in the coming months.”

For more information about tickets and options, visit the Rock The Country ticket page. General Admission and VIP tickets are still available at all festival stops.

For more information about Rock The Country, including the full lineup and ticket details, visit www.rockthecountry.com.

Link to RTC national ad mat, logo and video

Link to Ashland Broll

Link to Photos from Ashland  RTC

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About LiveCo:

LiveCo is a growing private equity-backed entertainment company focused on delivering rich consumer experiences across various areas and genres of live entertainment, including country, comedy, faith/CCM, family, performing arts/variety, and festivals. The company represents more than 3,000 live shows and events annually across its various live entertainment brands, including Icon Concerts, Premier Productions, BASE Entertainment, Rush Concerts, Peachtree Entertainment, Transparent Productions, and MagicSpace Entertainment. With offices in Los Angeles, Nashville, Las Vegas, Houston, Orange County, Cullman (AL), Park City, Athens (GA), and Columbus, LiveCo is positioned as a leader in promoting and presenting popular music events, comedy tours, and live stage / theatrical acts around the country and internationally.

ABOUT 46 ENTERTAINMENT:
46 Entertainment is an all-encompassing event management and production company that uses all aspects of live events to help create a captivating and unforgettable experience that authentically represents the client and engages their audience. Utilizing top-notch technology in audio, video and lighting, 46 Entertainment champions the client and their vision from ideation to execution.

About Kid Rock: 

From the rap-rock hits of the ‘90s such as “Bawitdaba” and “Cowboy,” to the country-rock crossover “Picture,” a collaboration with Sheryl Crow, and the global smash hit “All Summer Long,” which topped charts in eight countries. Kid Rock has sold nearly 30 million records worldwide. Known for his electrifying live performances, he holds the Michigan record for most tickets sold, with 150,000 for ten consecutive sold-out shows, and set the attendance record at Detroit’s Little Caesars Arena with 86,893 attendees in six sold-out shows. Beyond his musical achievements, Kid Rock is a fervent supporter of the US Armed Forces and engages in numerous charitable activities through his Kid Rock Foundation. His latest album, “Bad Reputation,” released on his Top Dog Records label, features hits such as “Don’t Tell Me How To Live,” “We The People,” and “My Kind of Country,” co-written with Eric Church and Adam Hood.

About Jason Aldean:

3X ACM Entertainer of the Year and ACM Artist of the Decade, Jason Aldean has bolstered 28 No. 1 hits, over 18 billion streams, and more than 20 million albums sold with “his own recipe…one that has vaulted him to the pinnacle of Country music success” (Atlanta Journal-Constitution). He has earned the most Top 10 songs on Billboard’s Hot Country Songs chart-more than any other artist – since his debut in 2005, with “songs of small-town living, love and loss that have resonated with a loyal fanbase” (Billboard). Having just wrapped his sold-out Highway Desperado tour across the US, the Georgia native continues his “country superstar status” (Variety) with his 11th studio album, Highway Desperado, which was released November 3rd. In addition to three tracks co-written by Aldean, the album features “Tough Crowd” – which he debuted at the 2023 ACM Awards as an Entertainer of the Year nominee – as well as his career first Hot 100 chart-topping hit, “Try That In A Small Town,” and fan-favorite tracks “Let Your Boys Be Country” and “Whiskey Drink.” Produced by longtime producer Michael Knox, Highway Desperado is the follow-up to Aldean’s tenth studio album, MACON, GEORGIA, which debuted to critical acclaim, with Stereogum naming it an “Album of the Week” and the Tennessean praising that “MACON, GEORGIA finds Aldean honed in on his vision for this era of his career” and “kicks off his career’s next era.” The project featured the history-making, multi-week No. 1 “powerful duet” (Rolling Stone) ”If I Didn’t Love You” with Carrie Underwood, which earned Aldean his 26th career #1 at Country radio and won ACM Single of the Year, iHeartRadio Country Song of the Year, and CMT Collaborative Video of the Year as well as Billboard and GRAMMY nominations. For more information on Jason Aldean, including tour dates and download/streaming information for Highway Desperado, visit www.jasonaldean.com.

MEDIA CONTACT:

Holly Lollar, Rock the Country

holly@thelollargroup.com

(205) 807-3759

CULLMAN, AL (October 30, 2023) – The “Biggest Party in the South” is back for 2024 and bigger and better than ever. Pepsi® Rock the South 2024 will continue to be a three-day festival from Thursday, July 18, through Saturday, July 20.

Headliners Eric Church, HARDY, and Jelly Roll will be joined by Oliver Anthony, Parker McCollum, Warren Zeiders, Big & Rich Ft. Gretchen Wilson, Priscilla Block, Flatland Cavalry and MORE  throughout the three-day event.

“After being named the Alabama Tourism Department’s Event of the Year and building upon the success of 2023’s record breaking numbers, we are prepared for 2024 to be the most exciting year yet,” said Nathan Baugh, Partner of Pepsi® Rock the South. “Our biggest focus is always producing an incredible attendee experience with first class music with an emphasis on supporting our local community.”

As Rock the South continues to grow, organizers have increased the festival site by over 45%, invested in massive infrastructure improvements for Campers, and added ways to beat the heat with the Honky Tonk Hideaway, a large-scale air-conditioned Nashville Broadway Experience outfitted with an acoustic stage, line-dancing lessons, and more!

“Crafting the lineup for Pepsi® Rock the South 2024 has been an incredible journey. We’ve listened to our fans and aimed for the stars,” said Shane Quick, Partner of Pepsi® Rock the South. “This year, we’ve brought together an amazing lineup of artists that truly reflects what our fans want to ensure they have an unforgettable three days. We have so many great things in store for Rock the South 2024.”

Tickets go on sale Nov. 3, 2023, at 10 a.m. with pre-sale registration beginning on Monday, Oct. 30, 2023. The pre-sale starts Wednesday, Nov. 1, at 10 a.m. Pre-sale registration, tickets and additional information available at http://www.rockthesouth.com.

The lineup for Pepsi® Rock the South 2024 includes:

Eric Church who gained widespread recognition with his debut album, “Sinners Like Me,” featuring hits such as “How ‘Bout You,” “Two Pink Lines,” and “Guys Like Me.” He received Grammy nominations, including a nod for Best Country Album for his critically acclaimed album “Chief” (2011). The album’s hit single “Springsteen” earned him a Grammy nomination for Best Country Solo Performance, underlining his prowess as a vocalist. Church’s unique style blends country, rock, and Southern rock elements, earning him numerous awards like CMA Awards and ACM Awards and performances at major events like Super Bowl LV.

Attendees will also enjoy the music of singer/songwriter HARDY. Nominated for three 2021 ACM Awards, one of CRS’ 2021 New Faces of Country Music, a CMA Triple Play award recipient and a Vevo DSCVR artist, HARDY was also named 2020 AIMP Songwriter of the Year. He has helped write eight #1 singles for artists such as Blake Shelton, Chris Lane, Jameson Rodgers, Florida Georgia Line, Morgan Wallen and his own first-ever #1, PLATINUM “ONE BEER.”

Jelly Roll, originally a hip-hop artist, transitioned into country music, achieving his first number-one country single, “Son of a Sinner.” His impactful track not only topped the country charts but also reached the top 10 on the Billboard Hot Rock & Alternative Songs chart. In 2022, he made history with a record-breaking 25-week run at No. 1 on Billboard’s Emerging Artists chart. Jelly Roll’s success was further highlighted at the 2023 CMT Music Awards, where he won Male Video of the Year, Male Breakthrough Video of the Year, and Digital-First Performance of the Year for “Son of a Sinner.”

FULL LINEUP*:

Eric Church

HARDY

Jelly Roll

Parker McCollum

Oliver Anthony

Warren Zeiders

Nelly

Big & Rich Ft. Gretchen Wilson

Priscilla Block

Flatland Cavalry

Nate Smith

Wyatt Flores

Treaty Oak Revival

Kidd G

Gavin Adcock

Alana Springsteen

Dee Jay Silver

*lineup subject to change

In addition to the music, the core of Rock the South began to give back to the local community. Pepsi® Rock the South was founded in 2012 to celebrate the spirit of people helping people and continues to support charities that help people every day in local Alabama communities. To date, the event has raised more than $1,000,000 for area charities, Bethsadia Volunteer Fire Dept, Brook’s Place, Cullman Agriplex, Cullman Caring for Kids, Cullman County Imagination Library, Cullman VFW, Curt’s Closet, Good Samaritan Clinic, Les Dames, Restoring Women Outreach, Sisters United Recovery and The Link of Cullman County.

Previous acts at Pepsi® Rock the South have included Morgan Wallen, Chris Stapleton, Zach Bryan, Luke Combs, Thomas Rhett, Luke Bryan, Sam Hunt, Riley Green, Bailey Zimmerman, Jamey Johnson, Kid Rock, Miranda Lambert, Little Big Town, Florida Georgia Line, Hank Williams Jr., Maren Morris, Alan Jackson, The Band Perry, Sara Evans, Lynyrd Skynyrd and more.

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Rock the South 2024 Artist Info

Eric Church: Website, Facebook, Instagram, X    

HARDY: Website, Facebook, Instagram , X    

Jelly Roll: Website, Facebook, Instagram, X

Social Media Handles:

Rock the South (@rockthesouth) X

Rock the South (@rockthesouth) Facebook

Rock the South (@rockthesouth) Instagram

Rock the South (@rockthesouth) Snapchat

Rock the South (@rockthesouth) TikTok

Rock the South Social Media Handles:

@Rockthesouth: TikTok Facebook, Instagram, Snapchat , X

Rock the South 2023 Photos

Rock the South 2024 Logos

Rock the South 2024 Artist Graphics

Rock the South 2024 Promo Video

Hashtags

#BiggestPartyinTheSouth

#PepsiRocktheSouth

#RocktheSouth

#RocktheSouth2024

#RTS

Media Contact for City of Cullman & Rock the South

Holly Lollar

Media@RocktheSouth.com

205-807-3759

About Pepsi® Rock the South:

Pepsi® Rock the South is the largest country music festival in the Southeast, bringing together thousands of country music fans from across the country once a year to York Farms in Cullman, Alabama. After starting as a 1-day festival in 2012, it has since grown into a 3-day event that pulls in artists such as Morgan Wallen, Chris Stapleton, Luke Combs, Zach Bryan, Miranda Lambert, and this year’s headliner, Eric Church. Not only has the festival made an economic impact on the state of Alabama, it also has changed its local community with over one million dollars in charitable donations to local charities and organizations. This year, Rock the South will be held July 18-20, 2024. Learn more at rockthesouth.com.

The “Biggest Party in the South” is back July 18-20

Pepsi® Rock the South 2024 is back and better than ever.   The three-day festival gets underway Thursday, July 18, through Saturday, July 20 in Cullman, Alabama.

Headliners Eric Church, HARDY, and Jelly Roll will be joined by Oliver Anthony, Parker McCollum, Warren Zeiders, Big & Rich Ft. Gretchen Wilson, Priscilla Block, Flatland Cavalry and more, said Shane Quick, Partner of Pepsi® Rock the South.

“Crafting the lineup for Pepsi® Rock the South 2024 has been an incredible journey. We’ve listened to our fans and aimed for the stars,” said Shane Quick, Partner of Pepsi® Rock the South. “This year, we’ve brought together an amazing lineup of artists that truly reflects what our fans want to ensure they have an unforgettable three days. We have so many great things in store for Rock the South 2024.”

In addition to a star studded lineup, massive infrastructure improvements have expanded the site by 45% and include the new Honky Tonk Hideaway, a large-scale air-conditioned Nashville Broadway Experience outfitted with an acoustic stage, line-dancing lessons, and more to help attendees beat the heat.

“This year’s Rock the South will be the biggest and best ever,” said Nathan Baugh, Partner of Pepsi® Rock the South.

“After being named the Alabama Tourism Department’s Event of the Year and building upon the success of 2023’s record breaking numbers, we are prepared for 2024 to be the most exciting year yet,” Baugh said. “Our biggest focus is always producing an incredible attendee experience with first class music with an emphasis on supporting our local community.”

Pepsi® Rock the South is not just about the music, but also about giving back to the local community. Since its inception in 2012, the festival has raised over $1,000,000 for area charities, including Bethsadia Volunteer Fire Dept, Brook’s Place, Cullman Agriplex, Cullman Caring for Kids, Cullman County Imagination Library, Cullman VFW, Curt’s Closet, Good Samaritan Clinic, Les Dames, Restoring Women Outreach, Sisters United Recovery, and The Link of Cullman County.

Tickets and more information are available at http://www.rockthesouth.com.

Pepsi® Rock the South is not just about the music, but also about giving back to the local community. Since its inception in 2012, the festival has raised over $1,000,000 for area charities, including Bethsadia Volunteer Fire Dept, Brook’s Place, Cullman Agriplex, Cullman Caring for Kids, Cullman County Imagination Library, Cullman VFW, Curt’s Closet, Good Samaritan Clinic, Les Dames, Restoring Women Outreach, Sisters United Recovery, and The Link of Cullman County.

Past acts at Pepsi® Rock the South have included popular artists such as Morgan Wallen, Chris Stapleton, Zach Bryan, Luke Combs, Thomas Rhett, Luke Bryan, Sam Hunt, Riley Green, Bailey Zimmerman, Jamey Johnson, Kid Rock, Miranda Lambert, Little Big Town, Florida Georgia Line, Hank Williams Jr., Maren Morris, Alan Jackson, The Band Perry, Sara Evans, Lynyrd Skynyrd and more.

                       – Largest Event For Louisiana in Decades Deemed Huge Success-

GONZALES, LA (April 8, 2024) – The inaugural Rock the Country festival, held at the Lamar Dixon Expo Center April 5-6 in Gonzales, Louisiana, was a great success, marking a significant milestone for the festival and laying the groundwork for the additional six upcoming events across the Southeast.

With over 55,000 tickets sold, Rock The Country emerged as a new premier music festival experience.

“We are thrilled with the overwhelming response to Rock The Country in Gonzales,” said Nathan Baugh, Rock The Country Founder. “It’s incredible to see how our festival has resonated with the local community and attendees from across the region.”

The festival in Gonzales, one of only seven selected locations, gained widespread attention, featuring a special guest appearance from Tucker Carlson adding to Saturday evening’s excitement.

“As I walked through the crowd, I thought, this is the America I know – kind of weird, slightly crazy, full of love and beautiful,” said Tucker Carlson. “So let me tell you, my fellow Americans, what we’ve got. All gathered here tonight are free people united by our love of country and under God. And in the name of that country and God, we’re here to celebrate a party that will not stop.”

The economic impact of Rock The Country was highly beneficial for the Gonzales’ community. Local businesses benefited from the influx of festival-goers, generating $18 million in economic impact for the city, further showing Rock The Country’s role in supporting small-town communities.

Rock The Country aims to replicate its success in six remaining stops across the country. From Kentucky to South Carolina, each stop promises to deliver unforgettable experiences and economic opportunities for local communities.  Kid Rock and Jason Aldean will continue to headline all remaining Rock The Country festivals.

The remaining stops on the Rock The Country tour include:

• Ashland, KY – April 19 & 20 at Boyd County Fairgrounds
• Rome, GA – May 10 & 11 at Kingston Downs
• Ocala, FL – June 7 & 8 at Majestic Oaks Ocala
• Mobile, AL – June 21 & 22 at The Grounds
• Poplar Bluff, MO – June 28 & 29 at Brick’s Offroad Parks
• Anderson, SC – July 26 & 27 at Anderson Sports and Entertainment Center

“Rock The Country is about bringing a festival to the people, and these towns represent hard-working Americans and small-town USA,” said Shane Quick, Rock The Country Founder. “Our vision was to create something that would resonate with small towns across America, and seeing the impact it had in Gonzales reaffirms that we’re on the right path. We’re excited to continue this journey and bring the Rock The Country experience to even more towns in the coming months.”

For more information about tickets and options, visit the Rock The Country ticket page. General Admission and VIP tickets are still available at all festival stops.

For more information about Rock The Country, including the full lineup and ticket details, visit www.rockthecountry.com.

Link to RTC national ad mat, logo and video

Link to Gonzales B-Roll

Link to Photos from Gonzales RTC

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About LiveCo:

LiveCo is a growing private equity-backed entertainment company focused on delivering rich consumer experiences across various areas and genres of live entertainment, including country, comedy, faith/CCM, family, performing arts/variety, and festivals. The company represents more than 3,000 live shows and events annually across its various live entertainment brands, including Icon Concerts, Premier Productions, BASE Entertainment, Rush Concerts, Peachtree Entertainment, Transparent Productions, and MagicSpace Entertainment. With offices in Los Angeles, Nashville, Las Vegas, Houston, Orange County, Cullman (AL), Park City, Athens (GA), and Columbus, LiveCo is positioned as a leader in promoting and presenting popular music events, comedy tours, and live stage / theatrical acts around the country and internationally.

ABOUT 46 ENTERTAINMENT:
46 Entertainment is an all-encompassing event management and production company that uses all aspects of live events to help create a captivating and unforgettable experience that authentically represents the client and engages their audience. Utilizing top-notch technology in audio, video and lighting, 46 Entertainment champions the client and their vision from ideation to execution.

About Kid Rock: 

From the rap-rock hits of the ‘90s such as “Bawitdaba” and “Cowboy,” to the country-rock crossover “Picture,” a collaboration with Sheryl Crow, and the global smash hit “All Summer Long,” which topped charts in eight countries. Kid Rock has sold nearly 30 million records worldwide. Known for his electrifying live performances, he holds the Michigan record for most tickets sold, with 150,000 for ten consecutive sold-out shows, and set the attendance record at Detroit’s Little Caesars Arena with 86,893 attendees in six sold-out shows. Beyond his musical achievements, Kid Rock is a fervent supporter of the US Armed Forces and engages in numerous charitable activities through his Kid Rock Foundation. His latest album, “Bad Reputation,” released on his Top Dog Records label, features hits such as “Don’t Tell Me How To Live,” “We The People,” and “My Kind of Country,” co-written with Eric Church and Adam Hood.

About Jason Aldean:

3X ACM Entertainer of the Year and ACM Artist of the Decade, Jason Aldean has bolstered 28 No. 1 hits, over 18 billion streams, and more than 20 million albums sold with “his own recipe…one that has vaulted him to the pinnacle of Country music success” (Atlanta Journal-Constitution). He has earned the most Top 10 songs on Billboard’s Hot Country Songs chart-more than any other artist – since his debut in 2005, with “songs of small-town living, love and loss that have resonated with a loyal fanbase” (Billboard). Having just wrapped his sold-out Highway Desperado tour across the US, the Georgia native continues his “country superstar status” (Variety) with his 11th studio album, Highway Desperado, which was released November 3rd. In addition to three tracks co-written by Aldean, the album features “Tough Crowd” – which he debuted at the 2023 ACM Awards as an Entertainer of the Year nominee – as well as his career first Hot 100 chart-topping hit, “Try That In A Small Town,” and fan-favorite tracks “Let Your Boys Be Country” and “Whiskey Drink.” Produced by longtime producer Michael Knox, Highway Desperado is the follow-up to Aldean’s tenth studio album, MACON, GEORGIA, which debuted to critical acclaim, with Stereogum naming it an “Album of the Week” and the Tennessean praising that “MACON, GEORGIA finds Aldean honed in on his vision for this era of his career” and “kicks off his career’s next era.” The project featured the history-making, multi-week No. 1 “powerful duet” (Rolling Stone) ”If I Didn’t Love You” with Carrie Underwood, which earned Aldean his 26th career #1 at Country radio and won ACM Single of the Year, iHeartRadio Country Song of the Year, and CMT Collaborative Video of the Year as well as Billboard and GRAMMY nominations. For more information on Jason Aldean, including tour dates and download/streaming information for Highway Desperado, visit www.jasonaldean.com.

MEDIA CONTACT:

Holly Lollar, Rock the Country

holly@thelollargroup.com

(205) 807-3759

BULLS, BANDS AND BARRELS ANNOUNCES

2024 FINALS DATES AND LOCATION

THE PREMIER WESTERN SPORTS COMPETITION AND ENTERTAINMENT TOUR SET TO CROWN CHAMPIONS IN AUGUST AT COWTOWN COLIESUM IN FORT WORTH

JOSH MELOY AND SAM BARBER TO HEADLINE

“THIS AIN’T YOUR GRANDPAPPY’S RODEO”

TICKETS ON SALE FRIDAY!

Media Contact:

Tricia Smith, Marketing Communications Specialist

614.270.4172

tsmith101@yahoo.com

BIRMINGHAM, AL – June 5, 2024 – The Bulls, Bands and Barrels (BBB) debut nationwide tour will wrap in August with 2024 BBB Finals when it brings its championship weekend to Cowtown Coliseum, also featuring Josh Meloy and Sam Barberm, on Friday, August 23 and Saturday, August 24.

Fans can expect an even higher level of thrilling, action-packed elite competition coupled with top country music entertainment as tightly contested titles will be awarded for the top competitors in three categories, including bull riding, barrel racing and bull fighting. These athletes are competing for the highly coveted Bulls, Bands and Barrels championship belts, awarded in each category.

Immediately following the competition each night, fans are invited to the dirt to enjoy an epic, season finale performance from some of country music’s top up and coming artists.

Friday, August 23^rd

Josh Meloy with Ty Myers

Saturday, August 24^th

Sam Barber with Clayton Mullen

“We are thrilled to bring this exciting event to the historic Cowtown Coliseum in Fort Worth,” said BBB President and CEO, Hunter Pirce. “This is a planned event, years in the making, and through the hard work of everyone associated with this tour, including our new partner this year, Peachtree Entertainment, we have grown this tour to a nationwide touring operation featuring premier western sports competition and country music entertainment. We could not be prouder to announce that Cowtown Coliseum and the city of true cowboy lore, Fort Worth, TX, will be the site for the 2024 Bulls, Bands and Barrels Finals on August 23 and 24 and we hope to continue this tradition long into the future.”

Bulls, Bands and Barrels, a western sports competition with music entertainment tour like none other, has grown in success and popularity, earning it the praise and respect of its both its peers and official industry pros. The 2024 Bulls, Bands and Barrels Finals will cap a season of growth and promise for both athletes and fans alike. Legends will be made and triumphs celebrated in the most memorable and highly celebrated Bulls, Bands and Barrels finals event to date, surpassing the ordinary, proving once and for all that “This Ain’t Your Grandpappy’s Rodeo!”

The 2024 Bulls, Bands and Barrels Tour is listed below.

• January 27 — Featuring Warren Zeiders, Sam Barber and Alexandra Kay – Gas South Arena, Duluth, GA
• February 3 — Featuring Warren Zeiders and Sam Barber – Alliant Energy Arena, Cedar Rapids, IA
• February 10 — Featuring Wyatt Flores and Treaty Oak Revival – Kentucky Horse Park Alltech Arena, Lexington, KY
• February 17 — Featuring Shane Smith & the Saints, Treaty Oak Revival, and Sam Barber – Brookshire Grocery Arena, Bossier City, LA
• February 24 – Featuring Ian Munsick and Alexandra Kay – Alliant Energy Center, Madison, WI
• March 2 — Featuring Kameron Marlowe, Gavin Adcock, and Logan Crosby – Jacksonville Equestrian Center, Jacksonville, FL
• March 9 — Featuring Flatland Cavalry and Sam Barber – Great Southern Bank Arena, Springfield, MO
• March 16 – Featuring Wyatt Flores and Red Clay Strays – Lamar Dixon Expo Center, Gonzales, LA
• March 23 — Featuring Charles Wesley Godwin and Alexandra Kay – Peoria Civic Center, Peoria, IL
• April 20 — Featuring Oliver Anthony – Enmarket Arena, Savannah, GA
• April 27 – Featuring Ian Munsick and Cooper Alan – LJVM for Lawrence Joel Veterans Memorial Coliseum, Winston Salem, NC
• May 4 — Featuring Kameron Marlowe and Colin Stough – Forrest County Multipurpose Center, Hattiesburg, MS
• May 11 – Featuring Pat Green and Ian Munsick – BOK Center, Tulsa, OK
• July 20 – Featuring Charles Wesley Godwin and Ole 60 – Santander Arena, Reading, PA
• July 27 – Featuring Flatland Calvary and Sam Barber – Intrust Bank Arena, Lincoln, NE
• August 3 – Featuring Ian Munsick and Gavin Adcock – Rapides Parish Coliseum, Alexandria, LA
• August 10 – Featuring Dylan Gossett and Treaty Oak Revival – Freeman Coliseum, San Antonio, TX
• August 17 – Featuring Koe Wetzel – INTRUST Bank Arena, Wichita, KS
• ***FINALS*** August 23– Featuring Josh Meloy and Ty Myers – Cowtown Coliseum, Fort Worth, TX
• ***FINALS*** August 24 – Featuring Sam Barber and Clayton Mullen

Tickets for Bulls, Bands and Barrels, live at Cowtown Coliseum at 7:00 p.m. on Friday, August 23^rd and Saturday, August 24^th start at just $39.99 ($5 increase, day of event) and can be purchased at BullsBandsAndBarrels.com.

For more information, visit BullsBandsandBarrels.com or visit Bulls, Bands and Barrels on social media.

The 2024 Bulls, Bands and Barrels Tour is proudly presented nationally by Boot Barn and Blue Otter Polarized.

###

About Bulls, Bands and Barrels (BBB)

Bulls, Bands and Barrels is a premier western sports competition and entertainment tour featuring bull riding, barrel racing, bullfighting and up and coming national country music artists. “This ain’t your Grandpappy’s Rodeo,” the trademark BBB slogan, encapsulates the spirit of the BBB experience. This professionally produced tour brings top talent in western sports and country music to fans throughout the southeast and beyond. Bull riding and barrel racing, long considered standard rodeo events for a variety of western sports organizations, come to life and are showcased in a brand new way on the Bulls, Bands and Barrels tour. Bull riding, often referenced as the most popular of event offerings at rodeos, makes up one third of the western sports component of BBB. Barrel racing, another of the top two competitions in rodeo, is one of the most unique events in the rodeo world, truly one of the fastest and makes up a third of the BBB event as well. The final component, freestyle bullfighting, showcases top talent in bullfighting competition when bullfighter and bull meet mano a mano for 90 seconds where, in the end, only one can be the victor. Each event on the Bulls, Bands and Barrels tour is a two-hour fast paced extravaganza set in a country music festival environment. The entire Bulls, Bands and Barrels Tour features top level talent in each western emphasis while also providing top entertainment talent as a unique bonus for fans to enjoy an all in one, four events on one affordable family priced ticket, experience.

TIMELINE

ANNOUNCE: Wednesday June 5 at 10 AM CT (full announcement including artists, date, venue, city)

PRE-SALE: Wednesday, June 5 from 10 AM CT – 11:59PM CT

PASSCODE: BBBFIRST

ON-SALE: Friday June 7 at 10 AM CT

TICKET LINK

https://bit.ly/BBBFinals2024

The link is currently not active. It will be turned on at the time of the announcement Wednesday.

ADMATS

Social sizes can be found here: https://drive.google.com/drive/folders/1vxcL-EMZG9M_JA75rNPCQkJr4NbPtvb2?usp=sharing

BBB socials for tagging:

IG http://www.instagram.com/bulls_bands_and_barrels

FB http://www.facebook.com/bullsbandsandbarrels

TT https://www.tiktok.com/@bullsbandsandbarrels

TW https://twitter.com/BullBandBarrels

Whats To See